Zoecon Corporation Case Study Analysis Apa

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Case Study

...University of Phoenix Material Case Study Analysis Paper Prepare a 1,400 to 1,750-word case study analysis paper based on the University of Phoenix Material, “Case Study for Student Analysis,” located in Week Two of the COMM/215 page. Below is a detailed description explaining how to prepare a case study analysis paper. _____________________________________________________________________________ Typically written in narrative form, a case sets forth, in a factual manner, the events and organizational circumstances surrounding a particular managerial situation. Placing the reader at the scene of the action, the real events presented provide an opportunity to help evaluate alternative courses of action. Case analysis is used in academics to help you demonstrate your ability to evaluate situations critically, to apply concepts you have learned in a class, to solve problems, and to communicate your findings and conclusions. The purpose of this exercise is to introduce you to case studies and the analysis process, and to a proper format for writing the case study analysis report. Try not to worry about trying to find the "right answer" to a case. Usually, there is no single right answer. Most cases are intentionally ambiguous and can be viewed from many different perspectives. Several feasible solutions are usually available to any give case. The best solution is the one you can best support with thoughtful analysis, logical arguments, and substantiating evidence from......

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...This case study is an excellent example of how different types of parties can be brought together in a large scale transaction and how the original energy of those early meetings can be lost over time. I imagine that when Anthony Athanas was purchasing those old piers back in the 1960s many, if not all, of his colleagues, friends, and family members told him that he was off his rocker. I’m sure Athanas was looking at this land as his family’s ticket to financial prosperity and somewhat of a legacy that he could leave to his descendants for years and years to come. One of the items I wish the case would have divulged is the amount of money that Athanas had invested in the properties. For me this information would have given an insight to his net worth and how much he had riding on this investment. I assume it was substantial given his actions later in the process. Twenty years later Athanas’ dreams came true and all those naysayers were more than likely green with envy. The amount of pride Athanas’ had in his investment at that moment had to have been insurmountable. Being approached by a big time real estate development company and their extremely wealthy client, Hyatt Corporation, must have made Athanas feel larger than life and made him feel like something he isn’t, which is a developer himself. The case doesn’t give much insight into whether Athanas had any representation or anyone consulting him throughout the process. From the beginning, I saw this as matchup...

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...Jalloul-1210070 Zoecon corporation was founded in 1968 in Pala, California by Dr. Carl Djerasi to research endocrinological methods of insects population control. Djerassi was a pioneer in the development of chemical methods for human birth control which subsequently led to the introduction of the birth control pill. The name Zoecon is a combination of the greek words ZOE for life and Con for control. Zoecon corporation was acquired in 1983 by Sandoz.I.T.D a swiss based producer of pharmaceutical agrichemicals and colors and dyes. Zoecon mission was to be Marketing arm of Sandoz.I.T.D in the animal health and insect controls areas. Zoecon sells : 1- Animal health products to small animal veterinarian and clinics 2- Pest control chemical for animals. 3- Insecticides for household pets and pest control to supermarkets, pet stores, veterinarians and pest control companies 4- Products and chemical components to firms engaged in marketing pest control products to the consumer market. Stick Roach Render was packaged in 10 ounce aerosol spray and 6 ounce fogger. The retail price for the aerosol was 4.49$ for the fogger was 3.99$. These prices were 50 to 75% higher than those of existing reach insecticides. The premium price was justified , the basis of the products unique compound and lasting effect. The product was distributed in supermarkets 70 % , in retail stores like home improvement centers and house garden outlets 21% , and drug stores 9%. To introduce the product......

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Case Study

...Select a case study from the University of Phoenix Material: Young and Middle Adulthood Case Studies located on the student website. Write a 700- to 1,050-word paper describing the influence the experiences have made on the person’s development. Address the following in your paper: Discuss the family, social, and intimate relationships of the person in the case study. Identify any role changes that have occurred. Explain the immediate and future effect of healthy or unhealthy habits practiced by this person. Include at least two peer-reviewed resources. Format your paper consistent with APA guidelines. University of Phoenix Material Young and Middle Adulthood Case Studies Read the following case studies in order to complete the Week Three Individual Assignment. Case Study 1: Jackson Jackson is a 25-year old male who has recently been admitted to a substance abuse program in Chicago, Illinois. He has been arrested several times for possession of a controlled substance but has not served any time in jail. He grew up in a single-parent household with his mother, Tina. Tina, 45, is employed as a high school teacher; his biological father is not involved in his life. Tina’s boyfriend, Michael, often attempts to serve as a father figure to Jackson. Jackson went to college immediately after high school, focused on a degree in chemistry. In high school, he was a good student who earned A’s and B’s in most courses. After a car accident, a slight head......

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Zoecon Case

...The Problem. Zoecon needs to decide whether or not to distribute Strike ROACH ENDER to all 19 cities that represent 80% of insecticide sales. Recommendation. Zoecon should not pursue expanding distribution of Strike ROACH ENDER to all 19 cities. The test market analysis and the market forecast data project that Zoecon would sustain losses. The company should make a decision to pursue other alternatives before April. Test Market Analysis. The test market sustained losses of $ 1,204,149.80. Further research into the data reflect that the cause of the losses stem from the initial low adoption rate of the product. Though 57% of the market was aware of the product only 6% had actually purchased Strike ROACH ENDER. Repeat use of the product was 30% which can be seen as a positive in for the product. When customers repurchased the product they would on average buy 3.5 units. Repurchases may have different causes, first the application direct to use every 120 days (4 months) and the trial period was for 6 months. Second, customers who bought the product a second time would have been pleased with the initial use, or there was a lack of product for their specific roach killing need. This is a solid source of revenue but was not enough to cover the cost of expenses for the test market. The conclusion for the test market is that there was not enough adoption to at least break-even on the cost. Profit/Loss Potential. The test market analysis allowed for a projection of the......

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Case Study

...A Case Study by any Other Name Cathy Foster Liberty University   A Case Study by any other Name Researchers have different methods of observing their subjects. Among the most popular is the case study. Case studies are used a lot in psychology and one of the most famous psychologists that used case studies to detail the private lives of his patients was Sigmund Freud. What is a Case Study? “A case study is an observational method that provides a description of an individual” (Cozby & Bates, 2012). During a case study the individual is usually a person however that’s not always the situation. The case study can also be a setting, which can include a school, business, or neighborhood. A naturalistic observational study can sometimes be called a case study and these two studies can overlap (Cozby & Bates, 2012). Researchers report information from the individual or other situation, which is from a “real-life context and is in a truthful and unbiased manner” (Amerson, 2011). What are some Reasons for Using a Case Study Approach? There are different types of case studies. One reason to use a case study is when a researcher needs to explain the life of an individual. When an important historical figure’s life needs explaining this is called psychobiography (Cozby & Bates, 2012). The case study approach help answer the “how”, “what”, and “why” questions (Crowe, 2011). What are Some Advantages and Disadvantages to the Case Study Approach? Some......

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Case Study

...The Case Study Approach Linda P. Williams Liberty University Online Author Note Linda P. Williams, Department of Psychology, Liberty University Online Correspondence concerning this article should be addressed to Linda P. Williams, Department of Psychology, Liberty University Online, 1971 University Blvd, Lynchburg, VA 24515, E-mail: lwilliams91@liberty.edu The Case Study Approach Introduction At some point during the pursuit of a degree psychology, the time comes when a student must learn various research techniques. One of the many approaches is case study, which this paper will focus on. Areas of discussion include reasons for using a case study, advantages/disadvantages to the approach, and ways acquire information to perform a case study. The essence of a case study A case study is used to offer a mental accounting of a person, school, neighborhood, business, or group of individuals over the course of time, way of research. It is sometimes referred to as naturalistic observation, but does not always follow the same protocol. Mental accounting is done by means of observation of various behavior or mind sets operating in their natural environment. This is noteworthy, especially when participants have a distinct disorder worthy of being studied to further the cause of research and development. Depending on the purpose of the investigation, the case study may present the individual’s history, symptoms, characteristic behaviors, reactions to......

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Zoecon Case Study

...Conner Moreno csm0136 Individual Case Summary for Zoëcon Corporation: Insect Growth Regulators MKTG 5150.080 Marketing Management Spring 2015 Attached is my summary for the Zoëcon Corporation case. Included are four tables which provide supporting data for my recommendations. The Problem(s). Should Zoecon commercialize the Strike Roach Ender brand by expanding distribution to the 19 city market area in the Southeast United States? The Recommendation(s). Zoecon Corporation should not expand their sales of Strike Roach Ender into the 19 city market in the Southeast United States. Justification for the recommendation stated is based on four decision factors from the case. Profitability. From the test market analysis, the results produced a unit contribution breakdown shown in Table 1. Using that information to build Table 2, Test Market Sales and Profit Analysis, it can be seen that the Strike Roach Ender incurred a Net Loss of $1,204,150.00. Forecasting those sales across 19 cities can yield three different alternatives for Net Profit/Loss. These three alternatives are based strictly on which approach to take when estimating fixed expenses. Table 3 shows a predicted expansion of Sales and Profit Analysis throughout the 19 cities. It can be seen that Zoecon will have total revenues equal to $9,368,040.00 and based off unit contribution percentage will result in a total of $5,182,320.00 contribution dollars. From this we can use three alternatives to......

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...SOUTH DELAWARE COORS, INC. INSTRUCTOR’S GUIDE TO YOUR CASE ANALYSIS1 Background South Delaware Coors, Inc. represents an interesting marketing situation for three reasons: the issue in the case is clear-cut while data needed to solve the issue requires conceptualization and insight; the case contains elements common to most feasibility decisions (estimates of industry demand, market share, investments, costs, and resulting performance are required); and the case requires students to develop actionable decisions based on the research information. Two problems are present in the case. The first is a decision on what research should be conducted by Manson and Associates to allow Larry Brownlow to estimate the feasibility of a Coors distributorship for a two-count area in Delaware. The second problem is a decision on whether or not the distributorship is feasible or, in other words, a go/no-go decision by Brownlow regarding his application. This problem is largely implicit in the case, but it is the problem you are to address in your analysis. In fact, you should employ the following problem statement in your case report: “Does the South Delaware Coors distributorship offer sufficient investment potential given Mr. Brownlow’s current business and personal situation?” Attached you will find the results of all studies mentioned in the case. You may employ any or all of these to make your recommendation. Do not worry about exceeding Mr. Brownlow’s research budget. We will assume...

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...Zoecon Corporation Case Study Introduction Zoecon Corporation was found in 1968 in Palo California by Dr Carl Djerassi to research endocrinological methods of insects’ population control Djerassi was a pioneer in the development of chemical methods for human birth control which subsequently led to the introduction of the birth control pill. The name Zoecon is a combination of the Greek words Zoë for life and con for control. Mission Zoecon Corporation was acquired in 1983 by Sandoz. I.T.D. a Swiss based producer of pharmaceuticals, agrichemicals, and colors and dyes. Zoecon’s mission was to be marketing arm of sandoz I.T.D in the animal health and insect control areas. Products I. Animal health products to small-animal veterinarians and clinics II. Pest control chemicals for farm animals III. Insecticides for household pets and pest control to supermarkets, pest stoes, veterinarians, and pest control companies IV. Products and chemical compounds to firms engaged in marketing pest control products to consumer market. Problem Definition In January 1986, Zoecon corporation executives met to assess future growth and profit opportunities for its strike brand insect growth regulator (IGR) called Strike ROACH ENDER. The meeting was prompted by a recent change in the top management and corporate objectives which was emphasized a focus on high financial return businesses and products. However, three alternatives were raised by executives in order to achieve......

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Case Study

...Case Study Complete Case History The patient in this case study reports being ‘sick with flu’ for 8 days. She has been vomiting, and cannot keep any liquids or food down. She also reports that she has been using antacids to help calm the nausea. After fainting at home, she was taken to the local hospital, severely dehydrated. Upon looking at her arterial blood gas result, it would appear that this patient would be suffering from metabolic alkalosis. This patient’s pH is greater than 7.45 (normal: 7.35-7.45) and her bicarbonate (HCO3) is greater than 26 (normal 22-26). Blood gases indicate that case study patient is suffering from hypochloremic metabolic alkalosis. Focused Assessment The case study patient reports being “sick with flu” for eight days. She reports vomiting several times a day and taking more the recommended dose of antacids. She reports that she fainted today at home and came to the hospital. The case study patient reports that this all started approximately eight days ago. The case study patient also reported taking excess amounts of antacids. Ingesting large amounts of this medication can cause metabolic alkalosis. When antacids are taken in large doses, the ions are unable to bind, and therefor the bicarbonate is reabsorbed and causes alkalosis (Lehne, 2013). Renal and Respiratory systems response Hypochloremic Metabolic alkalosis occurs when there is an acid loss due to prolonged vomiting which causes a decrease in the extracellular...

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Zoecon Corp Case Study

...Case Study: Zoecon Corporation Zoecon Corp. Mission Statement: Our corporation founded in 1968 is specialized in insecticide and pest control sales as well as animal protection from parasites. We cover mainly three markets : individuals and households , veterinary clinics and animal owners as well as pest control companies. We operate geographically all over the united states. Our consumer products can be found in supermarkets, drugstores and veterinary clinics. We offer a wide range of products . Besides protecting you from insects and parasites with our insecticides, we also specialize in insect growth regulators, which prevent insects from reproducing again. Insect growth regulators are totally harmless for humans and animals. therefore you can use them without worrying about your family or animals. We offer adulticides for all kind of crawling and flying insects . For pets we have efficient flea collars and aerosols . With many years of professional research, our team is working day and night on the safest ways to protect you. Our staff is composed of professional scientists and chemical engineers . With every single product being tested, we can guarantee good quality and satisfaction. We are also concerned for the environment, The reason for which we are specializing and working more and more on the insect growth regulator products. We guarantee that in the near future, nearly all of our products will become harmless for human and pet life if misused ...

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Case Studies

...Case studies Name: Tutor: Course: Institution: Date: Flying to the Auto Bailout on a Private Jet Basic problems In this case study, there is wastage of resources. The CEOs of the nation's three largest automobiles uses private jets to attend the corporate public relations congress. This is wastage of resources since they are using private jets to travel when their companies are struggling to stay afloat. Ignorance is another basic problem evident in this case study. These CEOs are very ignorant. They attend the corporate public relation congress in Washington unprepared and thus appear to know nothing about their problems. The three companies, GM, Ford and Chrysler, lack the concepts of public relations. The main issues American economy is melting down. Most of the workers are losing their jobs since the companies cannot handle many workers anymore. The companies have got inadequate cash. Bankruptcy is another main issue experienced in this case study. The General Motors Company and the Chrysler can no longer pay their debts. Key decisions * According to the case study, the leaders have to come up with a new public relations strategy. * The CEOs should correct any mistakes they have made before such as using private jets to travel. * Introduce innovation in products * The auto industry of the US should promote its products. * Ensure transparency in business operations. SWOT analysis Strengths * Availability of resources for the......

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Zoecon Case Study

...| The Problem. Zoëcon Corporation faces the below problem concerning the future of their consumer product, Strike ROACH ENDER. Should Zoëcon commercialize the Strike ROACH ENDER brand by expanding distribution to the 19-city market area in the Southeast United States? Recommendation. Based on the following Decision Factors, Zoëcon should not expand distribution of the Strike ROACH ENDER brand. Profit Potential. As outlined in Table 1, Zoëcon reached over half of the potential households in the 1985, four-city test market. Six percent of households trialed the product and 30% of those were repeat buyers. However, the test market was ultimately not profitable. As provided in Table 2, losses for the test market exceeded $1.2 Million. Even with an anticipated10% annual growth in the pest control market, the forecasted losses for the 19-city market exceeds $1.8 Million (Table 3). Take note that the forecast is based on sales for one-year (1986) and assumes the variable costs are equal to the industry-standard product launch cost of $10 Million. Extended in Table 3, the total sales dollars in 1986 would need to exceed $18 Million in order for Zoëcon to break even in the 19-city market. This is a 32.5% growth rate required compared to the forecasted $13.7 Million in total sales. Core Competencies. Zoëcon has established relationships and support from expert organizations like veterinary clinics, pet stores, and PCOs. Due to these relationships and Zoëcon’s dedicated......

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Case Study

...ASSIGNMENT GUIDANCE – NRSG258 ASSESSMENT 1: CASE STUDY Dear students here are some guidelines to assist you in writing Assessment 1: Case Study. If, after reading through these, you still have questions please post on the relevant forum. If you are still unsure then please contact your campus specific lecturer to arrange to discuss your assignment. We ask that you bring these guidelines to any meeting and highlight the areas about which you are still unsure. In this case study you do not need an introduction or conclusion for this case study of 1500 WORDS ± 10% due by midnight 8th April Turnitin. Just answer the questions. Turnitin is located in your campus specific block. Although we suggest you do your background reading in the current textbooks for basic information, the case study also requires you to find current literature/research/articles to support your discussion throughout the case study. Do NOT use Better Health Channel, WedMed, dictionaries, encyclopaedias etc. These are NOT suitable academic sources. If you use these you will not meet the criteria for this question and you will lose marks. You must follow the APA referencing format as directed by ACU in your case study and in your reference list. The Library website has examples of how to do this referencing and you can find the correct format at the end of your lectures and tutorials as well as in the free Student Study Guide. This essay should have approximately 10 relevant sources.......

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Individual Case Study for
Zoecon Corporation

The Problem - Should Zoecon commercialize the Strike Roach Ender brand by expanding distribution to the 19 city market area in the southeast United States?
Recommendation – Zoecon should commercialize the Strike Roach Ender brand to 19 states in the southeast area of the United States. My justification for this recommendation is documented below along with visual representation of facts presented in the case.
Earnings Potential – During the test market phase of the Strike Roach Ender product the sale of the product was broken down into those who tried the product initially and of those first time buyers, who repurchased the product. The test market showed that only 6 percent of the market tried product and of those 6 percent 30 percent bought 3 times their initial purchase. Let us assume that the factors of the test market are mirrored once they distribute to the 19 cities in the southern tier of the U.S. Table 1 below shows the potential profits given the same variables as the test market with a few changes. The biggest change is the fixed costs adjusted for a bigger market. Since the new market is roughly 4 times the size of the test market, I multiplied the expenses to match the new market accordingly. The test market numbers given in Table 1 shows a loss of $1,204,150, which is mostly attributable to the high market expenses. But if we look at the projected numbers in Table 1, we see that by introducing to a larger market the initial sales are enough to combat the expenses by the residual effect of repeat customers. Total sales increase 20 times while expenses only increase 4 times. This gives Zoecon a profit of $1,088,422.
Market Share Potential – Table 2 shows the breakdown of the market in terms of the 19 city distribution next year. The market is projected to grow at a rate of 10 percent for the next few years and this is represented in the market share growing from the 400 million in 1985. Considering...

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